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The Body Content Page text is very important part of search engine optimization. Many search engines like Google "strip" the body text and use it to not only to display sections in their search results, but they also use the body text to determine the subject matter of web pages. This way mostly relevant sites are found in their search results. Keywords and phrases should appear toward to the tops of your web pages and "trickle" down the page. Here is how. Let's start with the HEADING tag. Here are example Heading tags in order which should appear in-between the BODY tags of your web page(s): <H1>My 1st Business Heading</H1> <H2>My 2nd Business Heading</H2> <H3>My 3rd Business Heading</H3> I would suggest no more than 4 headings on a page and each heading should be accompanied by text with subject matter that pertains to the heading above it. Then I would add your keyword phrase 1 time inside one heading, preferably the first heading. Here is a good heading tag example: <H1>Since 1987, Time Shop Inc. has been the foremost provider of Swiss watches</H1> I believe that SE's like Google view the text inside heading tags as important. After all, it does set the tone of the entire web page. The same importance is applied to text that is BOLD and/or in ITALICS. But DON'T over do it. If a page text is mostly headings, in bold, and/or in italics, it may not appear as important. It certainly wouldn't to the viewer. The paragraph(s) to follow would then be a summary of the heading. Somewhere inside this summary should be your keyword phrase. I would suggest separating the keywords like I showed you in the description meta tag on page 1 to avoid any "spamming". example (e.g. "Swiss precision watches"). Example: <H1>Time Shop Inc. has been the foremost
provider of Swiss watches</H1> In my opinion, use NO MORE than 1 keyword or phrase for every 50-60 words. Don't forget, you can use bold and/or italics in place of the heading tag(s). Now let's take a look at image ALT tag tips. The purpose of the image ALT tag (Alternative Tag) is to display a text description in place of an image that doesn 't load for whatever reason(s). ALT tags are also used in conjunction with computer programs used by the visually impaired. Here is an example: <img src="MyLogo.gif" alt="My Image Description"> Image alt tags are an important part of SEO. Google and some other SE's use the alt tag content in the same way they use the body text. So if you use an image (like your business logo) at the top of your web page(s), make sure there is an alt tag with your keyword/phrase inside. Here is a good example: <img src="MyLogo.gif" alt="Swiss watches from Time Shop Inc,"> Note that the alt tag is the same as the title tag we used in the example on page 1. I did this because this is the alt tag of the business logo. I also believe that some search engines, like Google, ignore (or give little merit to) alt tags that are not hyper linked. So I would link the LOGO image to the home page on EVERY page of your site. This includes linking the business logo ON the home page to ITSELF. Here is an example: <A href="http://www.timeshopinc.com/"><img src="MyLogo.gif" alt="Swiss watches from Time Shop Inc,"></A> Next: Search Engine Optimization Articles: Page 3 - Linking Structure
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